Updated 22 May 2018
What are cookies?
A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Cookies are commonly used on websites to enable enhanced functionality, track visitors and remember user preferences.
Types Of Cookies
Cookies set by the website owner (New Direction Pilates) are called “First-party cookies”. Cookies set by parties other than the website owner are called “Third-party Cookies”.
Some “Essential Cookies” are required for our Website to operate, and a few “Functionality Cookies” serve to to enable interactive content and otherwise enhance the functionality of our Website. Other cookies enable us and the third parties we work with to measure usage (“Analytics Cookies”) or track and target the interests of visitors to our Website (“Advertising Cookies”).
Other Tracking Technologies
We and our third party partners may use other, similar technologies, like web beacons, pixels (or “clear gifs”) and other tracking technologies. These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our Website or, in the case of web beacons, opened an e-mail that we have sent them. This allows us, for example, to monitor the traffic patterns of users from one page to another within our website, to deliver or communicate with cookies, to understand whether you have come to our Website from an online advertisement displayed on a third-party website, to serve targeted advertisements to you and others like you, to improve site performance, and to measure the success of marketing campaigns.
While you may not have the ability to specifically reject or disable these tracking technologies, in many instances, these technologies are reliant on cookies to function properly; accordingly, in those instances, declining cookies will impair functioning of these technologies.
- Tailor content and information that we may send or display to you
- Personalise your experience while interacting with our Website
- Improve the functionality of the website and services we provide
Finally, third parties serve cookies through our Website for advertising, analytics, and other purposes, and is described in more detail below:
Website Analytics Data
We have engaged one or more third party service providers to track and analyse both individualised usage and aggregated statistics from interactions with our Website.
Email Campaign Tracking
Single pixel gifs, also known as web beacons are automatically placed in marketing emails we send out. These are tiny graphic files that contain unique identifiers that enable us to recognise when subscribers have opened an email or clicked certain links. These technologies record each subscribers email address, IP address, date, and time associated with each open and click for a campaign. We use this data to create reports about how an email campaign performed and what actions subscribers took.
Targeted Online Advertising
- measure and track the effectiveness of advertisements and marketing activities
- collect and use certain information about your online activities, to infer your interests and deliver you targeted advertisements that are tailored to you based on your browsing activities and inferred interests (“Interest Based Advertising”). For more information about this practice, click here: http://www.aboutads.info/choices/.
The information collected by these third parties does not include personal information that enables you to be specifically identified (e.g. by reference to your name or email address).
Embedded content from other websites
This site may include embedded content (e.g. videos, images, widgets). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
The specific types of cookies served through our Website and the purposes they perform are described in further detail below:
These cookies are strictly necessary to provide you with services available through our website and to use some of its features. Because these cookies are necessary to deliver the website, you cannot refuse them without impacting how our website functions.
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These cookies are strictly necessary to provide you with services available through our websites and to use some of its features, such as access to secure areas.
These cookies are used to enhance the performance and functionality of our website but are non-essential to its use. However, without these cookies, certain functionality may become unavailable.
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These cookies store user preferences and enable enhanced functionality on our website but are non-essential to browsing the site.
These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customise our website and application for you in order to enhance your experience.
Google Analytics gathers information allowing us to understand interactions with our websites and ultimately refine that experience to better serve you.
Advertising (Targeting) Cookies
These cookies are used to make advertising messages more relevant to you and your interests. They also perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed, and in some cases selecting advertisements that are based on your interests.
How can I control cookies?
You have the right to decide whether to accept or reject cookies.
Website Cookie Preference Tool
You can exercise your Website cookie preferences by visiting the TRUSTe preference center by clicking this link: http://preferences-mgr.truste.com/.
Disabling Most Interest Based Advertising
Most advertising networks offer you a way to opt out of Interest Based Advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.
Google Analytics Opt-out
For Google Analytics Advertising Features, you can opt-out through Google Ads Settings, Ad Settings for mobile apps, or any other available means. Google also provides a Google Analytics opt-out plug-in for the web.
Do Not Track
Some Internet browsers – like Internet Explorer, Firefox, and Safari – include the ability to transmit “Do Not Track” or “DNT” signals. Our website does not currently process or respond to “DNT” signals. We take privacy and meaningful choice seriously and will make efforts to continue to monitor developments around DNT browser technology and the implementation of a standard. To learn more about “DNT”, please visit All About Do Not Track.